How do we define the colours that we're going to use from one season to the next? Well, the main factors are 1) fabric availability, ie what the mills have produced, and 2) Oli and the design team's preferences, which could be influenced by untold factors. Of course, there are always elements of the spectrum which never fail to belong in a collection: navy, black, white, and the gamut of neutral tones, but beyond those chromatic stalwarts, there are a host of vibrant accents or earthy understated tones that are up for grabs. Cohesiveness is important for us. We want us customers to be able to mix and match all the different elements of our collections so our colour palette needs to be considered, versatile, and able to seamlessly blend in with what's already in your wardrobe. This season, we've used three such colours that have a wonderfully stylish synergy that you will be able to incorporate in any number of outfits.
Mauve